HI, I'M NIKHIL J. MARTIN, FOUNDER OF RESET.

I smoked my first cigarette at 10. Back then, it was only once in a while. I was a sportsman and a good swimmer, and at 15, I represented India in biathle (run, swim, run).

Then I started college, and my smoking went up. By my second year of engineering, I had lost my voice for some time. Still, I kept smoking. My stamina dropped, and I knew my sports career was over.

I tried to quit many times, and I failed every time. Even when my doctor warned me that I could lose my voice for good, I could not stop.

For years, I tried to quit with willpower. I forced myself and fought every craving. It did not work for me. Then I understood that willpower was the wrong approach. I was doing it all wrong.

So I went looking for another way. I read, I studied, and finally I understood how quitting really works, without willpower. I quit. Then I helped some of my friends quit too.

Here is what I learned: when your subconscious sees that you are gaining something, not losing something, quitting becomes easier. Slowly, you lose interest in cigarettes.

That is how I stopped. That is what we teach at Reset.